Heart & Heritage
Heart & Heritage

Known For:

Great secondhand shopping; vintage- and thrift-shoppers, take note. A strong up-and-coming presence on the world fashion stage.

Sandton City Mall
Sandton City Mall

Shopping Districts:

  • Braamfontein: Braamfontein is where Johannesburg’s cool kids go to hang out. As such, you’ll find a lot of fashion geared towards them such as streetwear.
  • Sandton: Sandton is known primarily for its large shopping centre that carries high-fashion luxury brands. Drop by to get your fix of brands such as Burberry and Christian Dior. Also, make a stop at the nearby Nelson Mandela Square to continue shopping.
  • Maboneng: Maboneng is located on the eastern edge of Johannesburg’s CBD (central business district). Head to Fox Street to get your shopping done at the myriad of stores that it contains.
  • Melville: Melville is home to a mixed crowd of individuals, owing to the fact that it is neighbored by universities. In terms of shopping, you can find a nice amount of independent shops to peruse during your visit.
  • Melrose Arch: Melrose Arch is centered around being a ‘live, work, play’ district. It’s home to many boutiques carrying both local and international fashions.
27 Boxes, Melville, Johannesburg
27 Boxes, Melville, Johannesburg

Specific Places To Shop: 

  • Dunusa Market
  • 44 Stanley
  • Convoy
  • Heart & Heritage
  • Sandton City + Nelson Mandela Square
  • Market on Main
  • 27 Boxes
David Tlale, 2019; photo c/o African Fashion International
David Tlale, 2019; photo c/o African Fashion International


  • Black Coffee
  • Loin Cloth & Ashes
  • Helen Asrat
  • Marianne Fassler
  • Thula Sindi
  • David Tlale
  • Otiz Seflo
South African Fashion Week A/W 2020
South African Fashion Week A/W 2020; photo c/o Editeur Plus


  • South African Fashion Week: “South African Fashion Week is the driving force behind structuring, strengthening and growing a consciousness of the enormous socio-economic value of a vibrant South African fashion design culture.” (per the website)
African Fashion International logo
African Fashion International

Fashion Organizations:

  • Fashion Lab Africa: The Fashion Lab was incorporated in 2015 to dissect the business behind fashion through the use of a radio, television, and development center platform where the fashion industry’s growth and development is promoted and facilitated for sustainability and economic growth.
  • African Fashion International: African Fashion International (AFI) was established to “propel and restore refined African fashion brands on the global stage”. AFI aims to be pioneers in luxury African fashion.
GQ South Africa May/June 2020
GQ South Africa May/June 2020

Fashion Publications:

  • GQ South Africa
  • Faculty Press
University of Johannesburg
University of Johannesburg

Universities & Colleges:

  • University of Johannesburg
  • The Design School Southern Africa
Categories: Cities