Yohji Yamamoto Spring 2020
Yohji Yamamoto Spring 2020

Known For:

Too much to list. Spawning some of the most avant-garde names in the fashion industry, including Rei Kawakubo, Yohji Yamamoto, and Junya Watanabe, among others. Also, Harajuku fashion.

Shibuys, Tokyo, Japan

Shopping Districts:

  • Shibuya: Shibuya is the epicenter of Japanese street culture. Tourists and cool young things tend to congregate here.
  • Harajuku: Like Shibuya, Harajuku tends to attract a younger crowd. If you’re into Kawaii (fun fact: Kawaii = “cute”) culture, this is your spot.
  • Ginza: Ginza is Tokyo’s home for luxury goods. Many major international luxury brands have flagships in this district.
  • Shinjuku: Shinjuku is your place if you’re looking to engage in shopping at department stores and other large shopping complexes.
  • Shimokitazawa: Shimokitazawa is the spot to go if you’re into secondhand shopping; you’ll have your pick of vintage and thrift stores. Places here tend to be unique; if you’re into chains, there are other neighborhoods better for that preference.
Dover Street Market Ginza
Dover Street Market Ginza

Specific Places To Shop: 

  • Dover Street Market Ginza
  • Mitsukoshi
  • Hankyu
  • Ginza Six
  • Laforet 


  • Undercover
  • Junya Watanabe
  • Issey Miyake
  • Yohji Yamamoto
  • Comme des Garcons
  • Toga
  • Tadashi Shoji
Tokyo Girls Collection
Tokyo Girls Collection


  • Tokyo Girls Collection: Tokyo Girls Collection is Tokyo’s largest fashion festival. Unlike Tokyo Fashion Week, anyone can attend the Tokyo Girls Collection shows.
  • Rakuten Fashion Week TOKYO: Tokyo Fashion Week is held every March and October on the fashion calendar. It is hosted by the Japan Fashion Week Organization.
  • Fashion’s Night Out Tokyo Fashion’s Night Out originated in New York in the late 2000s to boost the fashion industry during the recession. While it no longer continues in the United States, the popular event still garners widespread attention in Tokyo.
Japan Fashion Association
Japan Fashion Association

Fashion Organizations:

Japan Fashion Week Organization: The Japan Fashion Week Organization exists to further strengthen and develop the international competitiveness of Japan’s textile and fashion industries.
Japan Fashion Association: The Japan Fashion Association aims to create a better life culture and to contribute to the development of life-style related industries overall.
Japan Apparel Fashion Industry Council: The Japan Apparel Fashion Industry Council was established with the aim of strengthening product strength, introducing new technologies, and improving productivity in the apparel industry.

Vogue Japan, March 2020
Vogue Japan, March 2020

Fashion Publications:

  • Sweet
  • Vivi
  • Vogue Japan
  • Non-no
  • CanCam
  • Madame Figaro Japan
  • Fudge
Bunka Fashion College; photo c/o Business of Fashion
Bunka Fashion College; photo c/o Business of Fashion

Universities & Colleges:

Bunka Fashion College
MODE Gakuen College of Fashion and Design

To find out more about our e-book, Alternative Fashion Capitals: A Survey Of Twenty Cities Of Emerging Thought Leadership – and how to purchase it – click this link.

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Categories: Cities