Alternative Fashion Capital #2: Tokyo, Japan

Yohji Yamamoto Spring 2020

Known For:

Too much to list. Spawning some of the most avant-garde names in the fashion industry, including Rei Kawakubo, Yohji Yamamoto, and Junya Watanabe, among others. Also, Harajuku fashion.

Shibuya

Shopping Districts:

  • Shibuya: Shibuya is the epicenter of Japanese street culture. Tourists and cool young things tend to congregate here.
  • Harajuku: Like Shibuya, Harajuku tends to attract a younger crowd. If you're into Kawaii (fun fact: Kawaii = "cute") culture, this is your spot.
  • Ginza: Ginza is Tokyo's home . . .




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