Alternative Fashion Capital #14: Moscow, Russia

LES' by Lesia Paramonova - Flaws 19/20; photo c/o Lesia Paramonova
LES’ by Lesia Paramonova – Flaws 19/20; photo c/o Lesia Paramonova

Known For:

Being one of the world’s most expensive cities, and having the luxury shopping to match.

Kuznetsky Most; photo c/o Russia Beyond
Kuznetsky Most; photo c/o Russia Beyond

Shopping Districts:

  • Arbat: Arbat District is home to Arbat Street, one of the most famous streets in Moscow; as such, it’s a big tourist draw. You can find a few good boutiques scattered in among the souvenir stops.
  • Kitai-Gorod: Kitai-Gorod is a district located east of the Kremlin. If you’re into the arts and architecture, then you should be pleased with this area. Kitai-Gorod is home to Tretyakovsky Proezd, which is lined with boutiques of plenty of elite brands (Prada, Armani, etc.) and is known as one of the world’s most expensive shopping locales.
  • Kuznetsky Most: Kuznetsky Most is a highly esteemed and historic upscale street located in central Moscow. Located between Meshchansky District and Tverskoy District, it contains a number of the city’s designer boutiques and department stores.
  • Tverskoy: Tverskoy District contains Tverskaya Street, the most expensive shopping street in the country. It’s home to some of the world’s most expensive properties. In Tverskoy, you’ll be able to take in your share of both historical sights and luxury fashion labels.
GUM Department Store; photo c/o Global Blue
GUM Department Store; photo c/o Global Blue

Specific Places To Shop: 

  • INDEXflat
  • KM20
  • TSUM
  • SVMoscow
  • GUM
  • Aizel
  • Vintage Voyage
  • Aviapark
  • Tsvetnoy Central Market
Roma Uvarov Spring/Summer 2020 RTW; photo c/o Mercedes Benz Fashion Week Russia
Roma Uvarov Spring/Summer 2020 RTW; photo c/o Mercedes Benz Fashion Week Russia

Brands:

  • Ulyana Sergeenko
  • Vika Gazinskaya
  • Red September
  • Roma Uvarov
  • Ruban
  • LES’ by Lesia Paramonova
  • SERAYA
  • Valentin Yudashkin
  • Vilshenko
  • Sergey Sysoevv
Mercedes Benz Fashion Week Russia; photo c/o Russian Fashion Council
Mercedes Benz Fashion Week Russia; photo c/o Russian Fashion Council

Events:

  • Mercedes Benz Fashion Week Russia: Russian Fashion Week has been in existence since 1999, but the partnership with Mercedes Benz did not begin until February of 2011. In addition to elevating Russian fashion design to receiving wide acclaim, Mercedes Benz Fashion Week Russia has a goal of connecting Russian designers and manufacturers to other international fashion weeks and similar important events.
Russian Fashion Council logo

Fashion Organizations:

  • Russian Fashion Council: The Russian Fashion Council was founded in 2014 in order to continually develop the country’s fashion industry and support Russia’s emerging designers and their respective brands.  
  • Fashion Hub Russia: Fashion Hub Russia brings together all members of the Russian fashion industry. A few of the organization’s goals are to introduce professional standards, create new educational methods, and promote international relations within the scope of the industry.
Harper's Bazaar Russia June 2020
Harper’s Bazaar Russia June 2020

Fashion Publications:

  • L’Officiel Russia
  • Collezioni Magazine
  • Vogue Russia
  • The Blueprint
  • Tatler Russia
  • Harper’s Bazaar Russia 
  • Grazia Russia
HSE Art and Design School; photo c/o HSE
HSE Art and Design School; photo c/o HSE

Universities & Colleges:

  • HSE Art And Design School
  • British Higher School of Art and Design
  • Fashion Laboratory

To find out more about our e-book, Alternative Fashion Capitals: A Survey Of Twenty Cities Of Emerging Thought Leadership – and how to purchase it – click this link.

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Alternative Fashion Capital #15: Vienna, Austria