Alternative Fashion Capital #1: Seoul, South Korea

Photo c/o Vogue

Known For:

The most amazing street style that we've seen in ages

Dongdaemun Design Plaza

Shopping Districts:

  • Dongdaemun Market: Home to Dongdaemun Design Plaza, location of Seoul Fashion Week, Dongdaemun Market is Korea’s largest wholesale and retail shopping district. It contains 26 shopping malls, 30,000 speciality shops, and 50,000 manufacturers - and is open 24 hours a day.
  • Hongdae: Hongdae is home to Hongik University, so it makes sense that it caters to younger people and artists. It seems . . .




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Alternative Fashion Capital #2: Tokyo, Japan