Multiple Coty Award-winner Norman Norell and models, S/S 1949 collection; photo credit: Indiana State Library
The first installment of our “What Was….?” series begins today with the Coty Awards.
The Coty Awards, short for the Coty American Fashion Critics’ Awards, were created in 1942 by Coty, a cosmetics and fragrance company that is still very much alive today, ranking on the Fortune 500. The aim that Coty had with the awards was to enhance the image of American designers and give them a higher level of status and international recognition.
Around the time . . .
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