Instagram’s Chokehold On The Fashion Industry May Not Last For Much Longer

Chanel product compilation; photo credit: Laura Chouette on Unsplash

With so much controversy surrounding Meta (let's call them Meta-Facebook) these days, it begs the question: how much longer can Instagram hold on as the leading social media voice for the fashion industry?

Instagram entered the public lexicon as an iPhone-only app in October 2010, and it was received well by users. So well, in fact, that Mark Zuckerberg's Facebook purchased it in April 2012 - eighteen months after its inception.

Fast forward to today, and the fashion industry has seemingly been searching . . .




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