Vogue Magazine: A Brand Story In Flux

What do you think when you hear the magazine title “Vogue”? A fashion magazine with a great and storied history? The pinnacle of the fashion industry? A publication with very expensive items that cater to a certain crowd? An advertising spectacle plastered with a monthly celebrity on the cover? Maybe the question that we should be asking is this: “What does Vogue think of when it hears the magazine title “Vogue”?

Let’s start with a bit of their history. Vogue was

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