The Triumphant Rise Of Fashion Films In The Industry

Video c/o SHOWstudio

Fashion films have recently gone from being a nice-to-have for fashion designers and brands to being a must during the pandemic era. However, these short videos didn't crop up overnight. In fact, they have been used with regularity since the year 2000 - the inception of fashion photographer and filmmaker Nick Knight's SHOWstudio.

But what are fashion films, specifically? And what is their general use?

The concept of a fashion film has . . .




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